diff --git a/README.md b/README.md
index e2e8c97c319b567271ef8ed267e5f9e2520c892e..515297f98cd3946dda6cd4beaa98831554aa4054 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# <img src="content/images/logo/logo.png" width=40 /> Jupyter Book
+# <img src="jupyter_book/book_template/content/images/logo/logo.png" width=40 /> Jupyter Book
 
 [![CircleCI](https://circleci.com/gh/jupyter/jupyter-book.svg?style=svg)](https://circleci.com/gh/jupyter/jupyter-book)