diff --git a/RELEASES.md b/RELEASES.md
index c9dc5d8ce5aef0a024383d96ff0b3745e58995a6..a5ba0604adafb1116a22e94a0b0badf4c78391be 100644
--- a/RELEASES.md
+++ b/RELEASES.md
@@ -12,33 +12,30 @@ To create a new release, follow these steps:
 
 - Ensure that there aren't any extra issues to tackle in
    [the milestone for the next release](https://github.com/executablebooks/jupyter-book/milestones?direction=asc&sort=due_date)
-- Remove `dev0` from the Jupyter Book version in `__init__.py`
-- Create a "release commit":
+- Bump `__init__.py` to the version for the release. Use
+  [semantic versioning](https://semver.org/) to decide what version to choose.
+  For example:
 
   ```
-  git add jupyter_book
-  git commit -m "RLS: <version-number>"
-  git push upstream master
+  __version__ = "0.6.1"
   ```
-- [Create a new release](https://github.com/executablebooks/jupyter-book/releases/new) on GitHub.
-  The tag and title should be `v<version-number>`. For example, `v0.6.0`.
-- Bump `__init__.py` to the next dev version. Increment the minor version and add `dev0` to it. e.g.:
-
-  ```
-  __version__ = "0.6.1dev0"
-  ```
-- Commit and push to master
+- Create a "release commit":
 
   ```
   git add jupyter_book
-  git commit -m "Dev version bump"
+  git commit -m "🚀RELEASE: <version-number>"
   git push upstream master
   ```
-- Confirm that a new version of the package [is posted to pypi](https://pypi.org/project/jupyter-book/)
+- [Create a new release](https://github.com/executablebooks/jupyter-book/releases/new) on GitHub.
+  The tag and title should be `v<version-number>`. For example, `v0.6.1`.
+  - GitHub Actions will automatically deploy this release to PyPI using
+    [this configuration](https://github.com/executablebooks/jupyter-book/blob/master/.github/workflows/tests.yml#L86).
+  - Confirm that a new version of the package [is posted to pypi](https://pypi.org/project/jupyter-book/)
 - Add a changelog for the latest version by using `github-activity`:
 
   ```
   github-activity executablebooks/jupyter-book -s <old-version-tag> -u <new-version-tag>
   ```
 
-  and pasting the result into the release description on GitHub.
+  Paste the result into the release description on GitHub.
+- You're done! 🎉
diff --git a/jupyter_book/__init__.py b/jupyter_book/__init__.py
index e97457e022e956a3dee6845b23b10757614a6b15..ec2e6ff342913e92928b14a3a5a57792ee118dd8 100644
--- a/jupyter_book/__init__.py
+++ b/jupyter_book/__init__.py
@@ -5,7 +5,7 @@ from .toc import update_indexname, add_toctree
 from .directive.toc import TableofContents, SwapTableOfContents
 
 
-__version__ = "0.7.2dev0"
+__version__ = "0.7.2"
 
 
 def add_static_files(app, config):